Sponsorship Opportunities
Photo by Paul Cyr

The Can-Am Crown isn't just a race weekend — it's a cornerstone of winter in the St. John Valley. Each year, thousands of visitors, mushers, families, and fans come to Fort Kent, filling our hotels, restaurants, shops, and trails. As a volunteer-run non-profit, the Can-Am depends on the support of local businesses like yours.

Why Become a Sponsor?

  • Bring winter tourism to Fort Kent and the St. John Valley
  • Showcase your business to spectators, mushers, and visitors
  • Keep a beloved community tradition alive for future generations

Sponsorship Levels

All major sponsorship levels include visibility across race signage and printed materials, plus recognition online.

Platinum Star Sponsor – $4,000+

  • 2.5' x 6' banner at race start & finish
  • Name & logo on brochures/posters/programs & electronic sign
  • Advertising on website, social media, TV, newsprint & radio

Finishing Touch Co-Sponsor – $2,000

  • 2.5' x 6' banner at race start & finish
  • Name & logo on brochures/posters/programs & electronic sign
  • Advertising on website, social media, TV, newsprint & radio

Gold Star Sponsor – $2,000

  • 2.5' x 6' banner at race start & finish
  • Name & logo on brochures/posters/programs & electronic sign
  • Advertising on website, social media, TV, newsprint & radio

Silver Star Sponsor – $1,000

  • 2.5' x 6' banner at race start & finish
  • Name & logo on brochures/posters/programs & electronic sign
  • Advertising on website, social media, TV, newsprint & radio

Key Local Sponsor – $500

Perfect for local shops, services, and small businesses.

  • 2.5' x 6' banner at race start & finish
  • Name & logo on brochures/posters/programs
  • Advertising on website, social media, TV, newsprint & radio

Checkpoint Sponsor – $500

Support a key point along the race trail.

  • 2.5' x 6' banner at race start & finish
  • Name & logo on brochures/posters/programs
  • Advertising on website, social media, TV, newsprint & radio

Race Program Sponsor – $150

  • Business name & logo on race programs

How to Become a Sponsor

Contact our Sponsorship Director:
Vernon Labbe
Email: thelabbes@gmail.com
Phone: 207 436-6351